Libby Rodgers Advertising Collection - 1950s-1970s

Identity elements

Reference code

HMA0058

Name and location of repository

Level of description

Collection

Title

Libby Rodgers Advertising Collection - 1950s-1970s

Date(s)

  • 1950s-1970s (Creation)

Extent

5.00 Boxes

Name of creator

Biographical history

Catherine Elizabeth "Libby" Rodgers worked as an executive in several Miami Advertising agencies.

Born May 17, 1922 in Cleveland, Ohio, Catherine Rodgers moved to Miami in her youth. She attended Duke University and later graduated from the University of Michigan. In Miami she worked as an advertising executive in several advertising agencies. Her employers included Advertising & Marketing Associates, Inc. (A&MA) and Arthur L. Gray and Associates. She was an avid bird-watcher and opera lover.

Content and structure elements

Scope and content

Advertising industry materials from layouts and proofs to the finished product. The bulk represents work done for the hotel industry in Florida (particularly Miami Beach), the Caribbean, Cuba and South America. Also represented are jobs for commericial enterprises, and some public sector work for the Florida Department of Commerce (notably tourism and economic development).  Information on the Interama complex is also included.

This collection deals almost exclusively with advertising, spanning the design process from layouts and proofs to finished brochures and magazine advertisements. The majority of the brochures are for hotels in Florida (particularly on Miami Beach) and in the Caribbean and South American (most notably for the Intercontinental chain). Other ads relate to local businesses, including banks, electronic firms and travel companies. Public sector advertisements were commissioned by the Florida Department of Commerce (including the Divisions of Tourism and Economic Development) and the City of Miami Department of Publicity and Tourism. Finally, to a lesser extent there is information on the proposed Interama complex, the Greater Miami Opera Guild and southern Florida commerce and development (such as the Miami Beach Convention Center, Dade County Port Authority, Orlando International Free Zone). A few of the brochures are in Spanish.

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Conditions of access and use elements

Conditions governing access

The collection is open for researvh.

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Finding aids

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Custodial history

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bequest

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Notes element

General note

Other Information

Accession

2000-505

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Rules or conventions

Sources used

Archivist's note

Finding Aid Authors: Brooke Roberts-Webb.

Archivist's note

© Copyright 2019 HistoryMiami Archives & Research Center. All rights reserved.

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