Identity elements
Reference code
Name and location of repository
Level of description
Title
Date(s)
- 1950s-1970s (Creation)
Extent
5.00 Boxes
Name of creator
Biographical history
Catherine Elizabeth "Libby" Rodgers worked as an executive in several Miami Advertising agencies.
Born May 17, 1922 in Cleveland, Ohio, Catherine Rodgers moved to Miami in her youth. She attended Duke University and later graduated from the University of Michigan. In Miami she worked as an advertising executive in several advertising agencies. Her employers included Advertising & Marketing Associates, Inc. (A&MA) and Arthur L. Gray and Associates. She was an avid bird-watcher and opera lover.
Content and structure elements
Scope and content
Advertising industry materials from layouts and proofs to the finished product. The bulk represents work done for the hotel industry in Florida (particularly Miami Beach), the Caribbean, Cuba and South America. Also represented are jobs for commericial enterprises, and some public sector work for the Florida Department of Commerce (notably tourism and economic development). Information on the Interama complex is also included.
This collection deals almost exclusively with advertising, spanning the design process from layouts and proofs to finished brochures and magazine advertisements. The majority of the brochures are for hotels in Florida (particularly on Miami Beach) and in the Caribbean and South American (most notably for the Intercontinental chain). Other ads relate to local businesses, including banks, electronic firms and travel companies. Public sector advertisements were commissioned by the Florida Department of Commerce (including the Divisions of Tourism and Economic Development) and the City of Miami Department of Publicity and Tourism. Finally, to a lesser extent there is information on the proposed Interama complex, the Greater Miami Opera Guild and southern Florida commerce and development (such as the Miami Beach Convention Center, Dade County Port Authority, Orlando International Free Zone). A few of the brochures are in Spanish.
System of arrangement
Conditions of access and use elements
Conditions governing access
The collection is open for researvh.
Physical access
Technical access
Conditions governing reproduction
Languages of the material
Scripts of the material
Language and script notes
Finding aids
Acquisition and appraisal elements
Custodial history
Immediate source of acquisition
bequest
Appraisal, destruction and scheduling information
Accruals
Related materials elements
Existence and location of originals
Existence and location of copies
Related archival materials
Related descriptions
Notes element
General note
Other Information
Accession
2000-505
Specialized notes
Alternative identifier(s)
Description control element
Rules or conventions
Sources used
Archivist's note
Finding Aid Authors: Brooke Roberts-Webb.
Archivist's note
© Copyright 2019 HistoryMiami Archives & Research Center. All rights reserved.
Access points
Subject access points
Place access points
Name access points
- Interama (Miami-Dade County, Fla.) (Subject)
- Rodgers, Catherine Elizabeth (Libby) (Subject)