Advertising -- Miami-Dade County



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Advertising -- Miami-Dade County

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Advertising -- Miami-Dade County

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Advertising -- Miami-Dade County

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Libby Rodgers Advertising Collection - 1950s-1970s

  • HMA0058
  • Collection
  • 1950s-1970s

Advertising industry materials from layouts and proofs to the finished product. The bulk represents work done for the hotel industry in Florida (particularly Miami Beach), the Caribbean, Cuba and South America. Also represented are jobs for commericial enterprises, and some public sector work for the Florida Department of Commerce (notably tourism and economic development).  Information on the Interama complex is also included.

This collection deals almost exclusively with advertising, spanning the design process from layouts and proofs to finished brochures and magazine advertisements. The majority of the brochures are for hotels in Florida (particularly on Miami Beach) and in the Caribbean and South American (most notably for the Intercontinental chain). Other ads relate to local businesses, including banks, electronic firms and travel companies. Public sector advertisements were commissioned by the Florida Department of Commerce (including the Divisions of Tourism and Economic Development) and the City of Miami Department of Publicity and Tourism. Finally, to a lesser extent there is information on the proposed Interama complex, the Greater Miami Opera Guild and southern Florida commerce and development (such as the Miami Beach Convention Center, Dade County Port Authority, Orlando International Free Zone). A few of the brochures are in Spanish.

Rodgers, Catherine Elizabeth, 1922-2000

Mirror Poster Printing Records - circa 1965

  • HMA0036
  • Collection
  • circa 1965

Advertising samples for Miami area businesses created by Mirror Poster Printing. Posters, car cards, decals, information signs, window cards, etc. Firms include: August Bros., Belcher Oil Company, Holsum Bakery, Hollywood Kennel Club, Hotel Algiers, Love 94 FM, McArthur Dairy, Metropolitan Dade County, City of Miami Beach, Miami News, Miami Transfer Co., Miracle Mile (City of Coral Gables), Model City, National Airlines, Pan Am, Ranch House [restaurant], Seminole Transport Lines, City of South Miami, Tropical Park, WAIA, WQAM, and Welt/Safe-Lock.

Scrapbook contains testimonal letters from satisfied clients, product samples, newspaper clippings and photographs. A separate set of photographs includes images of Spiegel's art work and the company's office and employees at work. Also includes a potato chip bag and images of the delivery truck for Dee-Licious Products, the potato chips processing business that Spiegel started soon after his arrival in Miami in 1945.

Mirror Poster Printing, Inc